Turning Microsoft Partner Program complexity into predictable earnings, savings, and Microsoft visibility
We maximize the benefits partners receive from the Microsoft partner program -- more money from Microsoft, more visibility with Microsoft.
Partners leave money on the table
Program complexity
Frequent changes, layered rules, and shifting eligibility make it hard to keep up.
Unclaimed incentives
Partners earn incentives but fail to claim them -- or claims get rejected due to poor evidence.
No dedicated owner
Sales and delivery consume all capacity; incentive operations don't get staffed.
Low Microsoft visibility
Co-sell is aspirational, reporting is weak, and the partner is invisible when it matters.
Maximize the benefits out of the
Microsoft partner program
Hard Dollars (Cash)
Incentives, funded engagements, and activity-based partner payments captured through disciplined claims operations.
Spend Reduction
Maximizing Azure credits, software benefits, and internal-use rights reduces the cost of internal licenses and cloud services.
Three layers, one integrated system
Operational Execution
- Partner Center config
- Incentives operations
- Claims discipline
- Evidence readiness
- Reporting
Sales Excellence
- Qualified acquisition
- Microsoft-rewarded motions
- Partner score improvement
- Incentive eligibility
- Co-sell readiness
Delivery Excellence
- Usage growth
- Adoption discipline
- Customer success metrics
- Status maintenance
- Future earnings
What it takes to capture full value
Ownership
A named owner for Microsoft Program Operations accountable for eligibility, claim quality, payout predictability, and compliance readiness.
Coordination
A repeatable workflow connecting Sales actions (association hygiene, co-sell), Delivery actions (evidence, adoption), and Finance actions (invoices, reconciliation).
Governance
A standing cadence -- weekly, monthly, quarterly -- with pipeline review, blocker removal, access audits, KPI reporting and accountability.
Incentives Ops layer
Incentives & Programs Ops
Map eligibility, build execution calendars, create claim-ready workflows, track to payment.
Benefits Maximization
Inventory benefits, identify unused entitlements, convert benefits to real spend reduction.
Earnings Analytics
Clear reporting by product, segment, claim type -- know where you earn and why.
Co-sell Readiness
Operational hygiene, referral processes, and co-sell operational prerequisites.
Co-op Support
Structured co-op planning, execution discipline, compliance-ready documentation.
Sales excellence, delivery excellence,
and claims discipline
Sales & Delivery Engine
- Align acquisition with Microsoft-rewarded motions
- Target low-barrier, high-payout incentive opportunities
- Push beyond 'project done' to 'solution used'
- Maintain certifications and role coverage
Claims & Compliance
- Repeatable claim operating procedures & templates
- Single 'claims cockpit' dashboard for visibility
- Standardized role model and access reviews
- Deal desk evidence pack for compliance readiness
Start with an audit, scale with a roadmap
Partner Center Audit
Choose your execution mode
Do-it-yourself
We provide roadmap, templates, and training. Your team executes.
Learn moreCo-managed
PartnerExperts runs the operating rhythm alongside your team.
Learn moreManaged Service
PartnerExperts executes the operational layer end-to-end.
Learn moreReal scenarios, real outcomes
“We have a designation but incentives are inconsistent”
Sporadic claims, rejections, payout unpredictability
Stable claim operations, higher approval rate, predictable payout rhythm
“We're busy delivering -- no one owns incentives”
Ad-hoc admin, missed hygiene, invisible in Microsoft systems
Dedicated Incentives Ops without hiring, reduced admin load, sustained governance
“We want to increase Microsoft visibility”
Limited engagement, co-sell not operational, no reporting story
Co-sell readiness, reporting narrative, measurable partner story
What you receive, how we operate
Key Deliverables
- Partner Center / Incentives Ops audit report
- Incentives calendar + claim playbooks
- Evidence library (POE per engagement type)
- Executive dashboard with pipeline tracking
- Sales + delivery alignment workshop
Operating Rhythm
The story behind PartnerExperts
PartnerExperts was founded by Michiel van Vliet, a long-time leader in the Microsoft partner ecosystem. He led global Microsoft services practices, held senior roles supporting enterprise partners across EMEA, and served as CEO of two Microsoft-focused services businesses. He also held multiple leadership roles within IAMCP, including President of the Spanish chapter, EMEA President, and a seat on the global board. In 2018, he authored Refresh the Road Ahead, based on interviews with 50 Microsoft Partner Award winners.
Over the last three years, Michiel has advised Microsoft partners on strategy, sales execution, portfolio, M&A, and operational improvement. A recurring barrier emerged across engagements: partners consistently under-capture incentives and funding because day-to-day execution is complex and poorly operationalized.
PartnerExperts was created to bridge that gap—combining strategic partner-growth work with the operational rigor required to manage incentives and funding reliably. The core team is based in Spain, supported by offshore delivery teams.
MAICPP Benefits Scenario Planner
Explore our interactive planning tool to model incentive scenarios, estimate potential earnings, and identify the best path to maximize your Microsoft partner benefits.
Open the Scenario Planner
Stop leaving money on the table.
Let's start with a Partner Center audit and show you what's possible.